This Privacy Policy describes how Selland Family Restaurants, The Kitchen Restaurant, Ella Dining Room and Bar, Selland’s Market-Café, OBO’ Italian Table & Bar, and its subsidiaries and affiliates in the United States (“Selland Family Restaurants”, “SFR”, “we”, “our”, “us”) may collect, use, and disclose personal information of visitors who access or interact with our mobile application (“App”) or our websites (“Websites”) that link to this Privacy Policy, as well as other personal information about our customers.  The App, those Websites, our Restaurants, and our related service offerings are referred to in this Privacy Policy as our “Services.”

California Notice at Collection
We collect personal information identified below under “Collection of Information” for business purposes and commercial purposes listed below under “Use of Information.” To learn more, including how you can opt-out of the sale or sharing of your personal information, please see the “Your Privacy Rights” section below.

This Privacy Policy includes the following sections:

  • Collection of Information
  • Use of Information
  • Sharing of Information
  • Retention of Information
  • Children’s Privacy
  • Interest-Based Advertising
  • Security
  • Your Privacy Rights
  • Links to Other Websites and Services
  • Changes to Selland Family Restaurants’ Privacy Policy
  • Contact Us

For the purposes of this policy, “personal information” means any information about an identifiable individual including, without limitation, your name, address, telephone number, and email address. We collect and use your personal information when you:

  • Visit one of our restaurants
  • Visit any of our websites
  • Order through our Website or App
  • Participate in our Selland Family Restaurants Community Fundraising Program
  • Sign-up to receive our marketing communications
  • Enter a contest or participate in a promotion
  • Participate in our Selland Family Restaurants Rewards program
  • Apply for a job with us
  • Contact Us with a comment, question, or complaint
  • Use the Find a Location feature on our Website or App
In-Restaurant Purchases
If you use a credit or debit card, we collect your debit or credit card-related information and your signature to process and administer your payment. You do not have to provide us with any personal information when you pay using cash at one of our restaurants. We may also use video surveillance in our restaurants for loss prevention, safety, and security purposes. If you order catering or book a banquet, we also collect the delivery address.
Ordering Online
When placing an order on our Website or App, you will be prompted to provide information including your first and last name, email address, phone number, payment card details, and billing address. If you choose delivery, we will ask for the physical address where you want the order to be delivered. For curbside pickup orders, we will require your vehicle’s make, model, and color. If you decide to create a Selland Family Restaurants rewards account, we will collect all the aforementioned information, along with other data elements specified in the Selland Family Restaurants rewards paragraph below. Additionally, we may allow you to order via a third-party food delivery service, in which case we will obtain your information from the third party to fulfill your order. If you buy an e-gift card for someone else, we will gather the recipient’s name and email address to send an email with the e-gift card on your behalf. We do not use the recipient’s details for any other purpose.

Rewards Program
If you choose to join our Selland Family Restaurants Rewards program, we will gather several pieces of information such as your first and last name, address, city, phone number, birthday (month/day/year), email address, username, and password (mandatory for receiving all eligible rewards). You may choose to provide additional information, such as your company name, address, mobile phone number, and anniversary date (month/day/year). We collect this data to establish and manage your Selland Family Restaurants Rewards account, which includes creating and delivering a digital rewards card, assigning an account number or unique identifier to link you with your Rewards account, awarding you points for qualifying purchases, and enabling you to redeem rewards.

We will then link that and other types of personal information with your Rewards Program account, such as other unique identifiers, purchase history, general geolocation data, preferences you specify, and stored payment methods. Please note that we may also collect all this information outside the scope of the Rewards Program. Furthermore, we may use this information to send you non-personalized advertising (including emails), retargeted ads, and personalized advertising and marketing offers, as well as other exclusive deals available to members of the Selland Family Restaurants Rewards program.

Community Fundraising/Donation Request Form
If you opt to take part in our Selland Family Restaurants Community Donation Request Program, which permits organizations to apply for donations for a specific fundraiser, we will collect personal information. You can apply for a Selland Family Restaurants Community Donation Request by completing a donation application on our website. If you apply, we will gather the organization’s name and mission, the applicant’s name, email, phone number, and the specific donation request. If we approve the donation, we may also need to collect the organization’s Tax ID, non-profit status, and physical address to deliver or mail the donation.

Push Notifications
If you choose to enroll in our push notification service, store your phone number or digital address, we will transmit push notifications to your mobile device. These notifications may include SMS text messages or emails, depending on your preferences.

Contests, Promotions, Surveys, Focus Groups, or Other Market Research
When you enter a contest or take part in a promotion, we may gather your name, address, email address, phone number, and any other relevant data or content required for the contest or promotion (such as information you post on social media). We utilize this data to oversee your involvement in the contest or promotion, including prize distribution. As part of a contest or promotion, we may ask for your permission to share or publish the content you submit.

Contact Us with Comments, Questions, or Complaints
If you get in touch with us with a comment, question, or complaint, we may request information that can identify you, such as your name, address, and phone number, along with any additional data required to help us promptly address your concern or reply to your comment. We may retain this information to assist you in the future and to enhance our customer service, service offerings, and dining preferences.

Find a Location (Website)
If you search for a restaurant on our Website or Online Ordering Platform, we gather your postal code, city, and province or, if you decide to share it, your device’s precise geolocation, to provide you with information about nearby restaurants. When you authorize the Website or Online Order Platform to collect your exact geolocation, the platform may use your mobile device’s location services to collect real-time information on the whereabouts of your device (using GPS and other methods) to offer the requested location services and guarantee that your orders are placed at the correct location. Selland Family Restaurants does not utilize or retain your exact geolocation for any other purpose beyond what is described in this section. However, Selland Family Restaurants retains general location data, such as your city, state, zip code, and country, which may be used to identify an audience for targeted advertising.

Information Collected Automatically
When you access or utilize our online services or interact with electronic messages such as emails or advertisements sent through our services, we may collect certain information about you automatically. This information may consist of: your IP address, device characteristics (including device identifiers), web browser features, unique identifiers, and other data stored in cookies, operating system information, preferred language, referring URLs, duration of visits, pages viewed, and other data that may be automatically accessible to us from your browser or device.

We, and our vendors, may use various tools and technologies, such as cookies, web server logs, tags, SDKs, pixels, local storage, JavaScript, APIs, session replay/screen capture, and other similar technologies, to automatically collect the aforementioned information. More details on other technologies that we may use can be found in the “Interest-Based Advertising – Your Choices” section below.

We may utilize third-party web and mobile app analytics services, including Google Analytics, Adobe Analytics, and Facebook Custom Audiences, to help us analyze and understand how visitors interact with our online services and deliver advertisements across various channels such as web, mobile apps, out-of-home digital surfaces, and connected TV apps. To provide Selland Family Restaurants with behavioral insights, demographic and interest reporting, and personalized content, we may use first-party or third-party cookies or identifiers. We have enabled various Google Analytics Advertising features, such as remarketing with analytics, interest-based advertising, demographics, and interests reporting, user segment analysis, look-alike modeling, and impression reporting. This information helps us create profiles of users, measure their interests, detect their demographics and location, and associate online and offline behaviors like site visitation, dwell time, and actions taken. For additional information on how the Google Marketing Platform uses data collected through our online services, please visit

In addition to the aforementioned automatic collection methods, we may also:

  • Utilize tags to facilitate the Nielsen Digital Ad Ratings Service for Google Ad Manager.
  • Utilize user data from Foursquare service through tracking technologies. This data may include search terms, viewed pages, access times, time spent on each page, the IP address used for access, and other user information as outlined in Foursquare’s Privacy Policy.
  • Use Microsoft’s Bing Universal Event Tracking (UET) feature, in which case Microsoft collects your personal information.


Information Collected from Third Parties
We may receive your personal information from our vendors, data brokers, and other third parties. For example, if you order food or catering, purchase gift cards or merchandise, make a payment, or provide feedback on your experiences, you may submit personal information to one or more third parties who may then share your information with us.

We may collect information about you from publicly-available sources, including any content related to our services that you make publicly available on third-party websites, such as social media platforms.

Furthermore, you may be able to use certain features of the Online Services by logging in with your third-party social media account or sharing content from the Online Services on third-party social media platforms.

We may combine the information we gather from you with other information collected about you. Please note that when you provide information to a third party, their terms of use and privacy policies apply, for which we are not responsible.

We may use personal information we obtain about you for the following purposes:

Business Purposes:

  • Provide information and updates about our Restaurants and other Services.
  • Address your requests and inquiries.
  • Register accounts for you, on our Online Services.
  • Process payment for online food orders and purchases made through our merchandise or gift card store.
  • Process your fundraiser applications
  • Offer location-based services
  • Manage health and safety in our restaurants
  • Address legal matters
  • We may use your information to prevent, investigate, identify, or take any other action regarding suspected or actual fraudulent or illegal activity, claims or other liabilities, or any activity that violates our Policies.

Commercial Purposes:

  • Facilitate and personalize your experience or make improvements to our Services.
  • Conduct statistical analysis of the content, layout, and features of the Services for our marketing purposes.
  • Register you for our email and postal mailing lists, promotions, or offers that are conducted in connection with the Services.
  • Send you marketing information, such as details about new product offerings, programs, restaurant openings, or promotional offers.
  • Advertise to you, utilizing tailored ads to match your inferred interests, and measuring the performance of our advertising campaigns.
  • Draw conclusions or make assumptions about you or other individuals in your household, based on information collected from your device(s).
  • Use your information for any other purpose, with your consent where appropriate.


Information Shared by You
When you interact with the Services, this content (including social media posts) may be visible to the public. We may share some of the content you post or make available, such as by publicly posting it on our Online Services or other public Online Platforms. For example, we may repost content you post on social media about us.

Information Shared by Us
We may disclose your information to our affiliated companies, which may include your name, address, phone number, email address, identifiers, date of birth, records of your orders and other transactions with us, credit/debit/gift card number and account information including associated billing addresses and expiration date, or other information outlined in the Collection of Information and Information Collected Automatically sections above, some of which may be considered personal information, inferences, and other information you provide to us, including user-generated content and information provided through surveys and other marketing efforts.

We may disclose your personal information, including all the information described in the preceding paragraph, to third-party vendors who help us provide Services, or as otherwise outlined in this Privacy Policy. These vendors may include delivery services, analytics providers, marketing and advertising services (for example, to provide you with personalized advertising), payment service providers, and other support for our transactions (such as accounting services) or technical services (such as data storage and customer relationship management databases). Some of these vendors, including those mentioned in the Information Collected Automatically section above, may have access to view, edit or set their own tracking technologies/cookies on our Services.

If we engage in a business transaction, such as a sale or transfer of all or part of our business or assets (such as in connection with a merger, reorganization, liquidation, or any other business transaction, including negotiations of such transactions), we may disclose the information we obtain through the Services. You acknowledge that such transfers may occur and are permitted under this Privacy Policy. If permitted by law, the acquiring party may use the information according to their own privacy policy instead of this one.

We may disclose personal information when required by subpoena, search warrant, or other legal processes, by governmental request, or in response to activities that are unlawful or a violation of Service Policies and Rules. This may also include sharing your information with law enforcement, other governmental entities, or other third parties to protect and defend the rights or property of Selland Family Restaurants or others.

We may share your information for other purposes that were disclosed to you at the time you provided your information or with your explicit consent.

We retain personal information for as long as necessary to accomplish the purposes for which the information was obtained. In some cases, we may need to retain personal information for legal obligations, such as tax or audit purposes, or for other reasons permitted by law.


We prioritize safeguarding your personal information from unauthorized access or use. To achieve this, we implement reasonable physical, technical, administrative, and organizational measures within our organization. However, it’s important to note that no data transmission or storage system can guarantee 100% security. If you suspect that your interaction with our Services is no longer secure, please notify us by sending an email to

Our Services are not intentionally targeted toward children under 13 years of age, and we do not knowingly collect or request personal information from children under 13 through our Online Services. If we become aware that we have received personal information directly from a child under 13 years of age, we will delete such information in accordance with applicable laws.

When you access our Website or any other website, it may use cookies to store or retrieve information on your browser. Cookies are small text files that contain information about you, your device, or your preferences and are primarily used to enhance your browsing experience. Cookies allow you to navigate websites efficiently and provide personalized content based on your browsing behavior. We use cookies to analyze how well our Website is performing, to understand the content that you found most helpful, and to personalize your experience. First-party cookies are set by us, while third-party cookies come from a different domain than the website you are visiting.

By default, many web browsers accept cookies. However, you have the option to control and manage cookies associated with your browser. You can choose to set your browser to notify you before accepting a cookie or refusing a cookie, or to delete cookies altogether.

To provide a better browsing experience, our Website uses third-party cookies from Google Analytics for demographic and interest reporting. This feature enables us to gain insights into anonymous and aggregated behavior information related to the general age range, gender, and interests of visitors.

For more detailed information on the California Consumer Privacy Act (CCPA) applicable to  California residents, please refer to the following link:

When using the Services, you may encounter links to websites and services that are not operated or maintained by Selland Family Restaurants. Please be aware that by clicking on those links, you will be subject to the privacy policies and terms of those third-party websites and services. We are not responsible for, nor have any control over the policies or practices of other companies, or any information that you may provide to them.

Selland Family Restaurants may update this Privacy Policy periodically, and any changes will be indicated by the “Last Updated” date at the top of this page.

If you have any questions or concerns about our Privacy Policy or our privacy practices, please contact us at